Case Study

A regional presence built in two years.

Kimble Chase had strong demand and no structured way into MENA. GVB built the distribution network from scratch and put the brand in front of the customers who mattered.

Kimble Chase

Region: Middle East & North Africa    Sector: Life Sciences
MENA built from scratch Regional presence established in two years Acquired by DWK Life Sciences

The Challenge

Kimble Chase had strong products and virtually no structured presence across MENA, a market that was fragmented and highly price sensitive, with strong competition from lower-cost manufacturers in India and China. The opportunity was real; building a sustainable premium position in that environment was the work.

GVB's Approach

GVB built Kimble Chase's regional distribution network from the ground up, identifying and developing qualified partners across key markets and creating clear routes to market. We encouraged local inventory stocking to improve product availability and responsiveness, represented Kimble Chase at major regional scientific exhibitions, and built relationships with the distributors and end users who mattered most, positioning the brand within leading laboratories, research institutions, universities, and industrial customers across the region.

The Results

Within two years, Kimble Chase went from having virtually no regional presence to a sustainable commercial platform across MENA, supported by a growing network of committed partners and rising brand recognition, even in a highly price-competitive market. That foundation carried into Kimble Chase's continued international growth ahead of its acquisition by DWK Life Sciences.

  • Regional distribution network established across MENA within two years
  • Sustainable market presence built in key strategic countries
  • Improved product availability through distributor inventory programs
  • Expanded visibility through major regional exhibitions and customer engagement
  • Competed successfully against low-cost manufacturers in a price-sensitive market
  • Business positioned for growth ahead of acquisition by DWK Life Sciences
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